Blockchain and Crypto: Looking Forward

And you may ask yourself
Where does that highway go to?
And you may ask yourself
Am I right? Am I wrong?

– Talking Heads, Once in a Lifetime

That classically bizarre tune has become my personal soundtrack as of late. It seems like only yesterday that my vernacular didn’t include terms like ‘sharding’ and ‘soft forks’. Hashing? Ha! I had just gotten to the point where I was comfortable as a liberated hashtag artist within my own social media circles. But now, here we are. The crazy winter of crypto madness is thawing out and some short-term capital is already on its way out the door. A colleague recently asked me, “Should I still get into this crypto thing?” Without hesitation, I replied in the affirmative but attached a healthy dose of questions for her to consider. Primary among them was this: Why do you want to invest in crypto currencies?

Take some time to consider this question. If you’re reading this, there’s a good chance that your interest goes beyond the bumper sticker memes of  #LambosOnTheMoon. Which is good, because with only a few potential exceptions (#RrarisOnMars, anyone?), most of those Lambos have already left orbit. Let that sink in for a moment. If I told you that our coin stacks were not going to make us overnight millionaires, how would you feel about that? Are you still in?

Good. Me, too.

The Only Lambo I Ever Had (image courtesy of

I am a blockchain enthusiast with a passion for supporting the technology’s mainstream adoption. Researching this stuff brings me joy, and I understand how completely insane that sounds. I just like to see things in this world work better and more efficiently…for all of mankind’s benefit. This sounds great, but where exactly are we headed and what awaits us when we get there? There’s been plenty of talk about what these mystical chains of digital Trapper Keepers will do for the world, but how close are we and is it really even feasible?

As I write this, the term blockchain quickly earns itself a bold red underline. Even my own damn computer is doubting me – “I have no idea what you’re talking about,” it seems to say, and it’s not alone. Investors and analysts, politicians and regulators? They’re doubting you and me, too. They’re shouting about the charlatans in this field that have no interest in doing things for the common good. They’re pointing at all the leveraged capital that’s being handed over so quickly and without centralized oversight – and not without some good reason. After all, nearly half of all ICO’s unleashed in 2017 have already failed and those investments have vanished. Are you sure you’re still in?

I was hoping you’d say that. Because when times are tough for the crypto market at large, it is easy to forget what all of this is about from a technology perspective. What this could all…be. For you and for me. For those that we love and everyone that comes after us. I find it comforting to periodically take a moment and reflect on that dream; to refresh the energy that fueled my excitement and hope (and partial terror) on Day 1 of my own crypto journey. Because otherwise, why are we doing any of this? I invite you to take a quick break with me now and look to the horizon of our brave new world.


“Abstract. A purely peer-to-peer version of electronic cash would allow online payments to be sent directly from one party to another without going through a financial institution.” – Satoshi Nakamoto, Bitcoin: A Peer-to-Peer Electronic Cash System

As far as blockchain applications go, the payment function will always hold pole position by virtue of its location in the opening sentence of Satoshi Nakamoto’s historic white paper. For crypto fundamentalists, the ability to conduct electronic financial transactions without third-party oversight is the critical answer to the question I posed above. And it’s important to celebrate the fact that this milestone’s first iteration is already in the history books.

Starting with Laszlo Henyecz’s pizzas in May of 2010, the purchasing power of digital currencies has commenced a rocky ascent that continues today. While the value is there (albeit highly volatile), the facilitation of crypto currency payments is where the true innovation is underway. Bitpay allows merchants to accept payment from customers who wish to pay with bitcoin, requiring a 1% service charge for conversion of BTC into the merchant’s local fiat of choice before issuing the direct deposit. This fee is less than the average fee for processing a credit card payment. But what if you want to HODL your bitcoin and pay with your Vertcoin, Dash, or Basic Attention Token? Coingate is similar to Bitpay and matches their 1% fee but can convert ether, litecoin and 50+ altcoins in addition to bitcoin by using Shapeshift’s ecosystem to quickly swap currencies.

Bitpay process
The Bitpay Model

TenX and their COMIT network are promising the seamless internet-of-things functionality of having a physical [debit-like] card and mobile application linked with the ability to securely scale off-chain. PumaPay promises to deliver a pull payment capability (think in terms of your monthly Netflix subscription) that is a far better experience than today’s standard set by credit cards. And while payment platform Stripe will step away from their bitcoin compatibility next month, crypto-fixture Coinbase will further establish their brand in the payments space with the launch of Coinbase Commerce, a tool that allows merchants to accept any of the exchange’s current currencies (bitcoin, ether, bitcoin cash, litecoin) directly into their own user-controlled wallet.

These are just a few examples of  the innovative technology and end-user benefits that projects are beginning to deliver with real world applications. While some form of fees and an element of third-party reliance persist in a majority of these scenarios, I believe there is a great deal of hope and tangible progress towards the realization of Satoshi’s opening statement.


The continued rise of the internet and digital technologies has completely disrupted just about every industry involved in modern commerce. Energy companies are facing a future where distributed resources transact through full cycles – generation, transmission, distribution – without them. Meanwhile, manufacturers and retailers have gained easy access to their customers through omni-channel strategies. These include mobile e-commerce applications and fully digital user experiences that have undeniably captured market share for successful, early adopters. Interestingly, most merchants must still synchronize their digital efforts with brick-and-mortar facilities to suit all customer preferences.

Essays, Humor, and All of My Usernames

Not to be left behind, service industries have taken the same approach. Our medical records and health care programs are, at the very least, being digitally preserved – if not made fully accessible online with the option to communicate with specialists and customer care representatives at anytime, 24/7. We can pay our taxes online and manage our library accounts.

Speaking of accounts, am I the only person who cringes every time I am forced to endure the profile and access setup process? I literally need a Dewey Decimal System to organize all of my usernames and passwords. I know there are apps for that and this information is always recoverable. And I know this protection is highly important because ensuring cybersecurity is more challenging than ever. But is blockchain technology helping at all with any of this?

The answer right now is – probably. This is the very essence of a distributed ledger system; features such as consensus mechanisms, operational resilience, data encryption, audit-ability, transparency, and immutability are inherent in its design and function. Those are some big words that we discuss regularly here at Crypto101, but they all come down to the same thing: the accurate and safe preservation of accessible data. Blockchains provide no ‘hackable’ entrance or a central point of failure and this alone thrusts it ahead of database-driven transactional structures. Firms like REMME, Guardtime, and Obsidian are just a few examples that are deploying first generation blockchain security protocols right now. Most of them build upon the two principles of removing the weakest link (human factored authentication) and decentralization of the data, thereby dispersing the single “honey pot” of value for potential hackers.

Supply Chain Management (SCM)

Here’s another real-world application that is already underway – and moving quickly! Between September of last year and February, no less than Forbes had changed their “too much hype” appraisal of blockchain’s pending impact on supply chain management to a sincere admiration of its maturity and exciting potential. You really can’t blame them.

Three of the top players in the business application blockchain space are some names you may be familiar with: IBM, Oracle, and SAP. While official deployment of their respective supply chain solutions has yet to occur, most experts agree that 2018 will be the year when we see the transition, successful or not, to business implementation. For now, test cases are all but making promises for some incredible results ahead.

SCM Blockchain
(image courtesy of

One scenario involved the challenge presented by compliance with the Drug Supply Chain Security Act passed in 2013. For the pharmaceutical industry, this legislation establishes a system for tracing products through their supply chain. It also sets a licensing standard for third-party logistics and wholesale distributors and establishes criteria for how stakeholders must handle suspect and illegitimate products. Tracing data is what blockchain technology does best, and the immutable linking of item-specific product information with the item as it makes its way through distribution, sale, and resale processes could have a significant impact on the industry from both a consumer safety and inventory preservation standpoint.

In addition to the solution-providers mentioned above, other global companies are already engaging in pilot programs as early adoption clients. Walmart is testing the ability of their employees to track products from origin through store display. International shipping company Maersk is using a blockchain application to track its cargo. In an early test of this application, multiple organizations from different countries were able to simultaneously access information on the ledger and confirm shipment details. UPS and Federal Express are looking into similar applications for their freight while British Airlines is utilizing a blockchain platform to collect and preserve flight data for performance analysis. The applications are logical and the test cases are returning favorable results – I think that Forbes is correct in their prediction that 2018 will be an exciting year for blockchain deployment in SCM.


It’s only fitting that blockchain technology and the energy industry should find themselves in collaboration. As two phenomena that are experiencing similar waves of significant and constant change, they are also inherently similar by virtue of their respective network structures. A utility can be defined by the physical journey of electric power as it makes its way from generation to transmission and finally to distribution for consumption by consumers. Likewise, conceptual analysis blockchain can trace the journey of bits of code as they make their way from an original point source outward, hitting the network’s nodes for consensus algorithms to either confirm or deny its validity in parallel with its fellow nodes. So, it is quite poetic that the digital distribution of code within a blockchain might be the very key that unlocks mainstream adoption and functionality of distributed energy resources in a new energy economy.

Distributed energy resources (DERs) such as privately owned solar panels have been around for some time. But DER owners and their local utilities are only just now beginning to hash out the details of how each will work together in the use and management of public energy grids. How DERs will be integrated into the system and then properly compensated for any energy output they might be able to contribute is a logistical challenge. Typically, the utility owns, maintains, and runs the grid from an operational perspective, so their interests are equally important in deciding how the two parties will work together to maintain a reliable and safe supply of energy for consumers.

energy blockchain
(image courtesy of

Blockchain technology is a potential solution for this problem because the expedient, immutable nature of the ledger is ideal for tracking peer-to-peer and wholesale energy trading activities. As an example, let’s take a public grid scenario where you have both the utility and DERs (think privately owned solar panels) generating electricity and supplying that power to a common transmission and distribution system. At the same time, energy consumers are drawing from the same system to power their homes, machinery, or whatever else they wish. The grid operators maintain a continuous balance between supply and demand (a fundamental requirement for closed electrical systems), but the individual transactions are so frequent and variable that it becomes very difficult for either side to efficiently separate out and define who owes what to whom.

Current processes are cumbersome and involve multiple intermediaries that review distributed generation data after the fact. They often broker secondary energy swaps that quickly diminish distinction for renewable generation and may even charge additional fees for performing these tasks before any compensation makes its belated way back into the hands of the DER owner. The process is highly inefficient.

Numerous energy blockchain projects are hoping to flip this model on its head. By allowing the DERs to send their generation data directly onto a distributed ledger, the network’s computing power can be harnessed to match this supply with demand in real-time. The system can then calculate and authorize appropriate compensation without any third-party intervention, delays, or additional costs. This expedited process improves the financial calculus for current and future DER owners. And while this model is an easy win in closed or private grid ecosystems, it does represent a significant disruption to some aspects of legacy business models for utilities.

However, utilities are beginning to chart their own advantages for early involvement and adoption of energy blockchain applications. By leveraging their undisputed expertise and experience with generation, regulatory matters, and grid infrastructure, utilities are playing a key role in project development. Some are embracing the market potential for DERs by exploring new business models where they serve as suppliers and maintenance vendors for DER owners. This type of approach to cultivating new and stronger relationships can only help to enhance customer satisfaction and improve overall market efficiency.

Social Media and Music

Content is the key concept in this market sector and we haven’t seen such disruptive potential in the treatment of personal and artistic content, or the use of and difference between the two, since Napster invaded college dorm rooms circa 1997. Interestingly, the general issues remain the same: how compensation and credit is protected for content creators while at the same time preserving consumers’ rights to access, enjoy and share the content they have rightfully acquired.

Imogen Heap
Blockchain Pioneer Imogen Heap (via Man Alive on Flickr)

For several years, some enterprising artists have embraced the possibilities of blockchain and what it could do for their craft. In a well publicized example, musician Imogen Heap released a song in 2015 and made it available via the Ethereum-based blockchain company, Ujo Music. The UI was clunky at the time, but the principles were sound. Fans could use ether to pay for the song and the artist was rewarded with those royalties without the need for copyright application and payment or an expensive publisher to facilitate payments. Upon purchase, smart contract functionality (a distinct feature of platforms powered by Ethereum) automatically sent transferred the payment to Heap and even distributed it among contributing musicians according to terms previously set in place by the artists.

Social media’s grip on our daily lives grows stronger with each new day. Younger generations in particular are spending more and more of their time engaged with the technology (some estimates as high as nine hours per day, on average), and while there are many advantages to being so well connected and creatively empowered, there are also significant disadvantages. Personal content often becomes the property of the centralized platform owners and can be used for their own commercial advantage. For example, Facebook can employ an algorithm to purposefully drive other users towards that awesome cat meme you posted last night. This could be great news for your popularity but only Zuckerberg & Company will profit off of the ad revenue that is boosted by your meme’s spike in traffic.

Don’t get me wrong, I believe Facebook should profit off of this scenario and applaud social media companies for creating such a world-changing phenomena. They built the network, designed the protocol, and maintain an awe-inspiring global network of data management facilities to keep it all running. Advertisers aren’t being threatened to hand over their marketing funds and as I mentioned before, there is a lot of social good that comes out of social networks and their capability. But what if you could capture some of that compensation in return for your time, personal creativity, and cat-meme innovation?

That’s where blockchain presents itself yet again as a potential solution. We’ve already covered the technology’s ability to  secure data through encryption in conjunction with advances in privacy and user anonymity. These features are crucial for many social media participants who desire to be connected with their world and maintain control over their own content without the need for full disclosure. But blockchain-based social media can also deliver the promise of cryptocurrencies that can be used to buy content and pay for other services. Think of it as a crossroads for peer-to-peer commerce, marketing, socialization, public relations, and communication.

Numerous projects are already delivering platforms that want to set up shop in this area. Indorse is a professional networking application that is built on the Ethereum blockchain. Users can be compensated for their contributions but own all rights to their personal content.  Steemit maintains a “blockchain-based rewards platform for publishers to monetize content” and grow their community. It’s been operating since 2016 and has paid out more than $22M USD worth of rewards to its users.

Where Does This Highway Go?

These are just a few of the top news-makers in blockchain and crypto with current and/or pending real-world applications in everyday aspects of our lives. As the crypto market continues to bounce along in 2018, I am heartened by the tangible evidence of progress towards full deployment of the technology. There is a real potential for our lives to improve here, in my opinion, and for things around us to work better and work together.

Our personal portfolios may be suffering on any given day, but these stories give me confidence that there is a considerable chasm between serious projects and harmful actors. These crypto pretenders continue to circle our pioneering tribe with the goal of profiting off the excitement and the risk-taking spirit that fuels any innovation. There have been casualties and, unfortunately, there will continue to be victims of their deplorable tactics.

This is why enthusiast communities such as Crypto101 are so very important, in my humble opinion. Whether you are brand new to this space or a seasoned veteran from the ancient days of 2017…there is strength in our numbers and our unified quest to understand just what in the hell is going on. It speaks right to the very fundamental principles of Satoshi’s vision, doesn’t it? Strength in numbers. And it is this strength that leads me to believe that this is all a worthwhile venture, with long-term returns that aren’t entirely monetarily based. That future might not deliver a Lambo on the Moon, but I know that we will look back at our collective crypto journey as the right way, in the end.




About the author: Ryan LaMonica is a management consultant and blockchain enthusiast with a background in engineering, energy, marketing and risk management. The views reflected in this article are his own and do not reflect those of his employer. He currently resides outside of Atlanta, Georgia where he and his wife manage the energy and risk of their four amazing children.


EmPOWRing Renewable Energy: Power Ledger, Blockchain, and a Sustainable Future

POWR is the tradable token coming from Power Ledger, a blockchain venture that is democratizing renewable energy.

What is Power Ledger?

Power Ledger enables peer-to-peer energy trading. If your house has solar panels, their platform lets you sell your excess energy to your neighbors, and get paid as soon as your power hits their home. You won’t have to deal with billing them every 60 days like a traditional energy company — chances are, you’ll have no idea who the buyer even is. Hello, passive income.

Power Ledger is all about getting the public more involved in renewable energy growth. As an added bonus, their token holders get to invest in wind, solar, and battery farm development projects.

It’s like if Uber and Kickstarter had a baby, and that baby is saving the planet.


Why was it created?

Today, households with solar panels can sell their excess energy to a utility company, which then sells it to others at a profit. The energy goes back to the grid, and could travel pretty far before it reaches its final destination.

So the seller is losing money, and the utility company is losing energy.

Power Ledger snips out the middleman and lets solar panel owners sell their energy to the customers nearest to them — so the energy doesn’t have to travel as far.

Screen Shot 2017-12-28 at 9.46.38 AM

Where does POWR get its value?

POWR is the fuel of the Power Ledger ecosystem, and is essential in accessing their platform. The company has an additional token, Sparkz, which has a fixed price tied to the local fiat, and is used in the energy transactions.

As solar panels become more ubiquitous, many homes are becoming energy self-sufficient, leading them to ditch utility companies, their grids, and their high fees. With Power Ledger, utility companies can purchase POWR, convert it to Sparkz, sell Sparkz to their customers, and onboard them onto the Power Ledger platform. That way, they can offer cheaper energy, while keeping customers on the grid. This boosts demand for POWR.

POWR is also the token used to invest in renewable energy development projects around the world. As more individuals and entities get in on these projects, demand for POWR will rise.

How can I buy POWR?

Buy Ethereum or Bitcoin on Coinbase, then exchange it for POWR through Binance.


Written by Crypto 101 contributor Roni Rose

Talking Crypto With Family

Always best to take an attitude of gratitude when speaking with your family, especially around the holidays. May your conversations be full of thoughtful collaboration.

As the holidays are upon us, you’re likely to have a lot of awkward conversations with family and friends who you haven’t seen since this time last year. Maybe you’re one of the lucky ones who gets along swimmingly with your entire family, having complementary views on religion, politics, and finance.

But, if you’re like the rest of us, and you are occasionally the black sheep with ‘out-there’ ideas, then maybe these three talking points will help you navigate the inevitable questioning of your bullish, crypto-focused Twitter feed.

Start with what they know: Bitcoin

Bitcoin is the recognizable name in this space. Of course you know that, but you might be surprised at how few people out there actually know what Bitcoin is. They probably don’t know that it’s grown over one thousand percent in less than a year. They probably don’t know that it’s pioneered one of the most influential technological advancements of our time. And they definitely don’t know that their money in the bank may not be as secure as they think.

All that said, start small. You wouldn’t want to jump right into the conversation by talking about the dangers of country-oriented, centralized currencies whose security is built on antiquated technology. You wouldn’t want to tell them that governments printing money without any asset backing is forcing inflation to increase faster than the interest their earning in their savings account. You really should not tell them that the stocks they’ve owned for years also depend on this system and that crypto-currency wants to upend it.

What you should say is that Bitcoin is changing the way we view currency, saving, spending, and digital security. That it’s creation birthed blockchain, the innovative security strategy that is being adopted by nearly every industry that deals with digital assets. What you’ll want to talk about is that Bitcoin currently accounts for a small fraction of world finance and it’s grown leaps and bounds over the last year with plenty of room for additional growth. You’ll want to talk about what creates the value (security) and why your money is safe there (blockchain).

Address the elephant in the room: ICO

The Initial Coin Offering market is a tricky one and there’s a reason why you’ll want to sandwich it between bitcoin and blockchain. ICO’s are crazy and, fortunately, have fallen on a lot of grenades as the selfless crypto victim over the last year. The ICO is a reversal of what many people are familiar with – the IPO. The main difference is a lack of regulation, and this is a huge difference, do not underestimate this point because Republicans and Democrats alike will berate you on it. And, this is most likely because they have been in business long enough to know that people are selfish and corporations are heartless. They will make the valid point that everyday people need protected from these potentially harmful motives and they will likely have an opinion on what this protection ought to look like.

Whether they are a firm believer in the IPO process that is controlled by regulation, or believe that accredited investors should be the only people allowed to risk their money on new ventures – there is a pain point in there that you can hinge a conversation on.

Institutions (governments and state-sponsored actors)

Nearly everywhere money moves there are large institutions determining how it happens. From angel investing to the IPO, banks and governments determine the rules. Centralized institutions that have created the system can be very helpful in establishing regulations to protect you and the overall economy.

Accredited Persons

The second-most empowered group of people are the accredited investors. In the United States, people must qualify as an accredited investor in order to involve themselves in angel and seed investing. Taking place at the founding of a business with equity and option exchanges, accredited investors determine what projects garner dollars and who can take advantage.


Transparency has never been more apparent. It is now plausible to know more about a company from the very beginning of its creation than any publicly-traded one from the past. Today you can participate in the conversations within companies across media platforms. The democratization of information allows an open conversation about business practices between the most senior executives and the everyday consumer.

Trust dictates the regulation conversation – ask whomever you’re conversing with; “who do you trust to have your best interest in mind?” Once they answer this question you’ll be able to understand their perspective and play the middle-ground. Ultimately the solution will be some compromising blend, why not work this out right around the dinner table without needing a quorum in congress?

Present the doctrine: Blockchain

Blockchain is the doctrine of crypto, literally and metaphorically. The technology that created bitcoin is a chicken and egg story. Blockchain is bitcoin and bitcoin is blockchain. And that’s too existential for your audience, keep it simple; blockchain is a way of burying digital data underneath new digital data, like layers of a cake, to make it increasingly more difficult to access without a unique private key.

Blockchain is the underlying tech that will likely be used to secure all of our digital assets in the future. Always come back to this. If the conversation gets heated simply say, with steady breathing, “I agree with you and would encourage you to look more into blockchain.” Then proceed to change the conversation with one of the following.

Cute baby pictures



A great YouTube video


Checking on dinner

giphy (14)

ICO: Scam or Model for Decentralized, Self-Regulation?

The concern for the ICO is in the unknown, that which has little basis for dynamic comparison in the financial model that defined the last century.

The ICO is a very recent phenomena that began with the development of Ethereum. With the advent of this new funding avenue, companies all over the world have the ability to connect directly with individual investors.

FUDThe entire cryptocurrency market is being questioned by the masses – day after day, month after month. More and more fear, uncertainty, and doubt (FUD) shrouds the growth and innovative breakthroughs that blockchain technology is facilitating.

But, is this for good reason?

Are many Initial Coin Offering’s (ICO’s) actually scams, establishing  a story of their company under false pretense?

Companies like International Blockchain Consulting (IBC) Group have formed around the growth of the ICO. Of course everything from legal to marketing is important in a business move such as this. That said, many ICO’s jump in feet first without a great deal of knowledge or much of a plan. This is a recipe for disaster for any company, or person. The intention of pursuing an ICO should be more dynamic than only an avenue for investment, which is unfortunately how many people view the ICO.

What’s actually taking place is great companies are being created by intelligent people who are changing the way you will live your life. Companies bringing blockchain to identity protection, border control, intellectual property, decentralized wealth, supply chain management, health records, and so much more. The ICO is a decentralized funding platform that can encourage enterprise blockchain development. Because of its direct, largely unregulated nature, companies around the world have burst on the scene.

Photo by David Stankiewicz

Hundreds of new ICO’s are happening everyday which is why so many fail and we hear so much talk of that failure. A snapshot into July ‘17 will show that nearly every ICO was fully funded while last month, in October ‘17, less than half received the amount they had hoped.

This could be a good thing, it could be the natural weeding out of the companies not worth their salt. However, it could also be FUD clogging the minds of people otherwise willing to support projects they believe in. As always, it’s most likely a combination of both.

Pete Woodard from the IBC Consulting Group says that working with ICO’s can be so broad, covering industries that you may never think possible to utilize blockchain. Companies end up expressing a fresh point of view with a new product or want to leverage blockchain to innovate in their existing company. Depending on the client’s perception of what an ICO is, the conversation can differ greatly. Woodard’s preference is to work with companies who have clearly outlined their goals and benchmarks to support a ‘go to market’ roadmap essential to executing on an innovative idea. Pursuing an ICO can be a great avenue for investment, but it must come with a plan and lead to a minimum viable product (MVP) and  sales.

ICO’s and Regulation

There are countless stories out there about some young couple who invested a lot of money in cryptocurrency and lost it all. The Libertarian that lives somewhere in my apolitical, independent mind says “their fault” but the realist agrees that regulation could help foster growth. To Peter Woodard’s point, however, if it follows the example of the financial tech (FinTech) space, then we may be in for a bumpy road ahead. In addition, who would be surprised if this ‘regulation’ happened overnight, isolated to certain borders or in a worldwide financial coup?

“[If] bitcoin is a high-risk investment, then ICO’s are off the charts!” – Pete Woodard

One place regulation could positively impact the ICO/crypto space is in the Anti Money Laundering and Know Your Customer (AML & KYC) checks which help to ensure safe sources of funds. The right companies want ‘clean money’ and in order to ensure that’s the case, regulation could be very beneficial.

As the ICO continues to develop, traditionally funded companies purporting enterprise blockchain solutions will likely avoid many of the short-term pitfalls of the ICO market. The concern for the ICO is in the unknown, that which has little basis for dynamic comparison in the financial model that defined the last century. The greater access to information and the encouraged transparency in the market is beginning to become a model for decentralized self-regulation.

“A lot of [individual investors] are a lot more savvy than regulators think they are…The growth [in crypto] hasn’t been from the institutional side, it’s been from normal people who have invested.” – Pete Woodard

When determining the validity of an ICO, it’s important to be on the lookout for scams but it’s equally important to evaluate the business model, team, and progress. To mitigate the risk, look deep into the business plan and roadmap to success. Also look to determine how much pre-token sale investment generated from outside investors or strategic partnerships, and investigate the expertise, and ethics, of those involved.

The ability to put your dollars behind great projects with good business plans, has empowered a new generation of investors. And this new money comes with its own pros and cons. The opportunity it creates for the individual is inspiring but we have yet to understand the impact of the risk-tolerant nature of this new, speculative, money that swings in and out of the market daily.

Diverse forces are affecting the market purposefully and by default. Best to be as informed as possible and only risk what you can afford to lose. The ICO is a burgeoning financial model with an uncertain future but it’s impact has already been vast and more millionaires are likely to be minted on its back. Most importantly is the innovation that can follow this money and business models that execute effectively will always be the winners, difference-makers, and innovators.

ICO’s are helping to bring blockchain technology to the forefront of industries and, that alone, makes them a powerful and important development. With time and transparency, just maybe this new way of funding companies can remain fully decentralized and self-regulated, in direct contrast to most existing financial models.